Iconica Digital Marketing Atelier

Plastic Surgery Specialists
of South Florida

Plastic Surgery Specialists
of South Florida

CASE STUDY

CASE STUDY

CASE STUDY

Plastic Surgery Specialists
of South Florida

Plastic Surgery Specialists
of South Florida

CLIENT

Plastic Surgery Specialists of South Florida is a state-of-the-art clinic and ambulatory surgical center in the heart of Hollywood, Florida. Founded by Yoav Barnavon, M.D., F.A.C.S., a world-renowned leader in plastic and reconstructive surgery, it is among the few nationally accredited centers recognized by the Joint Commission (JCAHO).

SERVICES PROVIDED

The ICONICA FOUNDATION, featuring:

  • I. Brand Audit
  • II. Photo & Video Production
  • III. Bespoke Website Design
  • IV. Content Strategy & Copywriting
  • V. Social Media Management
  • VI. SEO Essentials
  • VII. Print & Digital Collaterals
CHALLENGE

While the Client had been recognized for decades for its excellence in reconstructive and aesthetic surgery, the leadership sought to evolve the brand from a traditional medical identity to the refined presence of a plastic surgery boutique.”

OUR STRATEGIC Approach

OUR Strategic
APPROACH

- Refined Patient Segmentation Profiles
- Defined A New Corporate Color Palette
- Designed An Iconic Bespoke Website
- Implemented A Mobile-First UX
- Created A Visually-Driven Identity

- Designed Patient-Centered Messaging
- Enhanced Doctor-Led Content
- Curated Premium Visual Storytelling
- Delivered A Professional Photo/Video Production Service

- Strengthened Surgeons’ Digital Presence
- Curated Informative Contents
- Streamlined Editorial Calendar
- Curated Exclusive Monthly Filming & Editing

RESULTS: Website

BEFORE

AFTER

The following results were achieved just two months post-launch.

New Users
"Before & After" Gallery Views
Consultation Requests
Returning Users

RESULTS: Social Media

RESULTS:
Social Media

BEFORE

AFTER

These results were reached only three months into our social media strategy.

Interactions
Reach
Views
Followers

Surgeons' Personal Pages

Surgeons'
Personal PAGES

DR. YOAV BARNAVON

DR. TOM REISLER

DR. ALEXIS BUCKLEY

DR. TOM REISLER

DR. ALEXIS BUCKLEY

Client ENDORSEMENTS

YOAV BARNAVON, MD, FACS
YOAV BARNAVON, MD, FACS

Coming Soon

TOM REISLER, MD
TOM REISLER, MD

"Outstanding Experience!
Working with Iconica has been an absolute pleasure from start to finish, and still ongoing. The team is incredibly attentive, professional, and genuinely invested in delivering the best results possible. Throughout the entire process of developing our new plastic surgery website and social media accounts, Iconica demonstrated creativity, collaboration, and exceptional problem-solving skills. Their ability to blend modern technology with artistic design truly set our website apart. We are especially impressed by the responsiveness, work ethic, and commitment to ensuring every detail was just right. If you’re looking for a partner that combines innovation, artistry, and professionalism, Iconica is the one to trust. We couldn’t be happier with the final product and highly recommend Iconica to anyone seeking top-tier branding and digital marketing services."

ALEXIS BUCKLEY, MD
ALEXIS BUCKLEY, MD

I’ve just recently had the pleasure of working with Iconica since they became our plastic surgery practice’s marketing agency. The team has done an immaculate job redesigning our website and social media accounts, leading to a significant increase in PSSSF awareness. Their artistry, patience, and attention to detail have made this entire transformation a truly seamless one for our practice. I highly recommend Iconica and look forward to continuing to work with its team in the future!"

An INVITATION to CONNECT

An INVITATION
to CONNECT

A conversation worth starting, and the first step to building prestige together.

To begin your bespoke journey, please complete the form or call (646) 821-1004

 

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