Plastic Surgery Specialists of South Florida Case Study

Plastic Surgery Specialists
of South Florida

CASE STUDY

Plastic Surgery Specialists
of South Florida

CLIENT

Plastic Surgery Specialists of South Florida is a state-of-the-art clinic and ambulatory surgical center in the heart of Hollywood, Florida. Founded by Yoav Barnavon, M.D., F.A.C.S., a world-renowned leader in plastic and reconstructive surgery, it is among the few nationally accredited centers recognized by the Joint Commission (JCAHO).

SERVICES PROVIDED

The ICONICA FOUNDATION, featuring:

I. Brand Audit
II. Photo & Video Production
III. Bespoke Website Design
IV. Content Strategy & Copywriting
V. Social Media Management
VI. SEO Essentials
VII. Print & Digital Collaterals

CHALLENGE

While the Client had been recognized for decades for its excellence in reconstructive and aesthetic surgery, the leadership sought to evolve the brand from a traditional medical identity to the refined presence of a plastic surgery boutique.”

OUR STRATEGIC Approach

OUR Strategic
APPROACH

- Refined Patient Segmentation Profiles
- Defined A New Corporate Color Palette
- Designed An Iconic Bespoke Website
- Implemented A Mobile-First UX
- Created A Visually-Driven Identity

- Designed Patient-Centered Messaging
- Enhanced Doctor-Led Content
- Curated Premium Visual Storytelling
- Delivered A Professional Photo/Video Production Service

- Strengthened Surgeons’ Digital Presence
- Curated Informative Contents
- Streamlined Editorial Calendar
- Curated Exclusive Monthly Filming & Editing

PSSSF-BRAND-GUIDELINES

RESULTS: Website

BEFORE

AFTER

The following results were achieved just two months post-launch.

New Users

"Before & After" Gallery Views

Consultation Requests

Returning Users

RESULTS: Social Media

RESULTS:
Social Media

BEFORE

AFTER

These results were reached only three months into our social media strategy.

Interactions

Reach

Views

Followers

Surgeons' Personal Pages

Surgeons'
Personal PAGES

DR. YOAV BARNAVON

DR. TOM REISLER

DR. ALEXIS BUCKLEY

DR. TOM REISLER

DR. ALEXIS BUCKLEY

Client ENDORSEMENTS

CLIENTS
Endorsements

YOAV BARNAVON, MD, F.A.C.S. Plastic Surgery Specialists of South Florida

"We create the best iconic website in the world and we are the nu bet one We create the best iconic website in the world and we are the nu bet one We create the best iconic website in the world and we are the nu bet one "

TOM REISLER, MD Plastic Surgery Specialists of South Florida

ALEXIS BUCKLEY, MD Plastic Surgery Specialists of South Florida

An INVITATION to CONNECT

An INVITATION
to CONNECT

A conversation worth starting, and the first step to building prestige together.

To begin your bespoke journey, please complete the form or call (646) 821-1004